Sort Smarter at Intake

How pearldive Captures More Value From Every Donation

In secondhand retail, one of the most important decisions happens before an item is ever priced, tagged, shelved, or listed online. 

It happens at intake. 

That first decision to send to retail or e-commerce determines whether a donated item sells better in-store or on an online marketplace. For Goodwills, Salvation Army, St. Vincent de Paul stores, Habitat ReStores, independent thrift businesses, and others, that decision is often made quickly, with limited time, limited training, and no category expert nearby. 

Enter pearldive’s Donation Sorting Tool 

pearldive’s donation sorting tool, Ama, uses AI-powered image and text analysis to help staff evaluate donations as they arrive. In seconds, teams get a clear recommendation on whether an item should go to e-commerce or stay in-store, along with pricing guidance and confidence backed by real-time market data. Instead of relying on guesswork, teams can make faster, smarter routing decisions right at intake. 

pearldive is built with the understanding that every thrift operation is different. Some organizations want to send more items to e-commerce. Others want tighter rules around what stays on the floor versus what moves online.  

pearldive supports those preferences with customizable settings and routing logic, so teams can align sorting decisions to their own goals, staffing model, and sales strategy. 

Better decisions upstream improve everything downstream for secondhand businesses. 

When the right items are identified sooner, more value can be captured across the full thrift workflow. E-commerce teams receive stronger inventory. Retail floors stay focused on the items most likely to sell well in-store. Warehouse teams spend less time working through questionable product. And store operations become more connected from intake to final sale. 

Great News for Solutions ITW Users 

From a point-of-sale and in-store performance standpoint, pearldive Ama helps protect margin and improve item flow before products ever reach the register. Instead of accidentally pricing a collectible, designer piece, or niche item for fast floor turnover when it could have earned much more online, stores can make a better channel decision from the start. That creates a healthier retail mix, cleaner pricing logic, and stronger alignment between store operations and e-commerce goals. 

Just as importantly, pearldive is equipping employees with know-how, accessibility, and tools to make their workday stronger and more efficient than ever before. 

pearldive provides staff and volunteers better ability to make decisions with confidence.  

It reduces training pressure, shortens the learning curve, and gives teams access to expertise they would not otherwise have at every location.  

That can actually support growth by helping non-profits and mission-driven businesses process more valuable inventory, increase throughput, and create more opportunity for staff across photography, shipping, e-commerce, warehousing, and store operations. 

What About Business Impact?  

pearldive customer success stories have shown results like 111% sales volume growth in two months, 43% revenue growth, 96% reduction in manual listing labor, and $125K+ in additional monthly revenue.  

Those outcomes start with better decisions about what inventory is worth moving into the online channel in the first place. 

pearldive Ama Adds Value Instantly 

Route items to the best sales channel faster 

Staff can quickly determine what belongs in e-commerce versus retail, helping each item go where it has the best chance of stronger sell-through or higher value. 

Support better in-store pricing and POS performance 

By catching items that should not be priced for the floor, teams can reduce underpricing, protect margin, and keep store inventory better aligned with what sells best in-store. 

Employee confidence, not complexity 

pearldive helps staff make stronger day-to-day decisions without requiring deep product expertise or constant retraining. The biggest benefit of pearldive’s donation sorting tool is simple: it helps secondhand teams make one better decision at the exact moment it matters most.

And in thrift, that better first decision can improve everything that follows. 

Learn More About pearldive  

Visit pearldive.xyz to see how pearldive Ama can help your team capture more value from every donation. 

Or request a demo and see it in action for yourself: